"We don’t stop playing because we grow old; we grow old because we stop playing."

George Bernard Shaw

Roberto Siena | Industrial designer of product and fittings, from one piece to large series.

Graduated at Polytechnic of Milan in 2000, he could considered "multifaceted and eclectic". During his career he confronted himself with various industrial and professional situations, developing a 360° experience in the design and strategic consulting for design.

During this time he has worked with various professional studios, following and directing projects with industry groups such as FIAT Auto, Piaggio, Indesit Group, 3M, Armani, Tod's / Hogan, BTicino, Clover, Fila Sport, Briko, Rosss, Sidac Metalsistem and working with various international realities as Wallpaper magazine, CESI, Comune di Milano, Mancomunidad del Sureste de Gran Canaria, Ayuntamiento de Telde.

During same years he launched several independent activities developing graphic projects, designing furniture and fittings and coming into direct contact with clients such as RCS sport, Nestlé Waters, X-Cape jeans, Cober.
He has been art-director and founding member of ImpactHub Milan, and now he cover this same role also at Corsetti Engineering.
He collaborates as professor with IED Milan for the Foreign Product Design course.

With his own brand Palindroma he designs and self-produces a line of furnitures and accessories for the home, which he likes define "sustainable design solutions for living in their own space and their own live."
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